Advanced and Comprehensive Copywriting

Please Take action and start Writing your Marketing Campaigns. The Secret is to Start, good is good enough. Don’t wait until it is perfect. A friend of mine worked with an orthopedic Dr., after the surgery he asked the doctor: “How did the procedure go. He said, the surgery was a success but the patient expired!!!!” If you act and start writing and executing you are better than 99% your competitors.

Follow these steps and you will have the simplest and fastest way to Double your sales:

1. Define YOUR Market. Define who is your client. Please don’t tell me I want to sell to every one. No you do not. Look at who is your best customers today and profile them and get more of them. Note: Typically your best customer is not your easiest customer but the most demanding one. Follow the 80/20 rule. 80% of yoru profit comes from 20% of your customers, Clients or patients. Once you define your ideal clients go and get them. Find out where they spend time and deliver the message.
2. Define your message. What are you good at that the other guy can’t do. Think outside the box. This is a great place to do a survey to your customers and find out why do they buy from you. Then you pick one of the 350 headlines to mold it in to what they tell you about your specialty. Note:  Low Price is typically not the first them you need to feature. Someone will always beat you at price.
3. Select the Media Last. Please please do not start with media first. Example: I want to send a mailer, postcard, radio, Yellow pages, billboard, TV Etc… This is the last step. If you start with the Media first you will have a hard time. Media is easy, Defining your market and your unique offer is not so easy. You have to THINK. Her is the list

$80,000 In Prizes! Help Us Find The Name For These New Kitchens

161 New Ways To A Man’s Heart – In This Fascinating Book For Cooks!

17 Stocks You Should Dump Right Away

26 Days That Have Changed Thousands Of Lives

38 Fun And Easy Ways To Earn $500 Next Weekend

67 Reasons Why It Would Have Paid You to Answer Our Ad A Few Months Ago

7 Steps To Freedom

7 Ways Long Distance Can Keep Your Head Above Water

7 Ways To Collect Your Unpaid Bills

A $500 A Day Writer’s Utopia

A Surprisingly Simple Way To Get “Out Of The Rat Race (And Into the Chips!)

A Wonderful Two Year’s Trip At Full Pay – But Only Men With Imagination Can Make It

Advice To Wives Whose Husbands Don’t Save Money – by A Wife

Again She Orders…’A Chicken Salad Please’

Alive with Pleasure

Amazing New Titanic Commemorative Is Mint Perfect And Even Bigger Than A Silver Dollar

American Woman, Say Hello To Your Next Boss. You.

An Amazing Business You Can Carry In Your Pocket

An Educated Failure

An Open Letter To Everyone Who Drives A Truck On More Than $10,000 Per Year

Another Show In Our Series About Improving Our Lifestyles.

Announcing…The New Edition Of The Encyclopedia That Makes It Fun To Learn Things

Are We A Nation Of Low-Brows

Are You An Over Educated Under Achiever?

Are You Ever Tongue-Tied At A Party?

Are You Looking For Small Companies With Big Futures?

Are You Ready To Use Self-Hypnotism To Make Life Give You What You Want?

At 6 For .99, You Can Indulge Your Fantasies This Month!

At Last Someone Has Unlocked The Secret Of Getting People To Fall In Love With You!

Banking Secrets That Banks Don’t Want Published

Because Someone Noticed Something, That Nobody Else Ever Did, The Most Important Discovery For Success Has Been Made!

But What If You Could See Her Naked?

By This Time Next Month You Could Have A Global Data Communications Network

California Lawyer Discovers How To Make Money At Home With The Help Of The U.S. Government

Can You Pass This Money Test?

Can Your Child Read These Words?

Cash in on Your Vacation!

Check The Kind Of Body You Want

Chicago Man Reveals A Short-Cut To Authorship

Confessions Of A Disbarred Lawyer

Costa Mesa Man Swears Under Oath That His New ‘Energy Pill’ Does Not Contain Cocaine Or Any Other Illegal Stimulant

Crazed Advertising Man Discovers Worlds’ Sexiest Model!

Dare To Be Rich

Desperate Woman Loses 277 Lbs. With Amazing Diet Secret!

Did You Ever See A ‘Telegram’ From Your Heart?

Do You Make These Mistakes In English?

Do You Sincerely Want To Be Rich?

Do Your Employees Work As Slowly As They Read?

Doctor Discovers The Cellulite Dissolver

Doctors Prove 2 out of 3 Women Can Have More Beautiful Skin In 14 Days

Does Uncle Sam Owe You Money You Don’t Even Know About?

Don’t Envy The Plumber – Be One

Don’t Let Athletes Foot ‘Lay You Up’

Don’t Try This With Any Other Copier

Earn $3,288 In Less Than 1 Hour!

Earn $4,000 per Month From Your Home With a Computer!

Earn $50,000 Yearly With Your Own Mail-Order Book Business

Earn $90,000 A Year Repairing Cracked Windshields

Elect A Better Future

Ex-Truck Driver Gets $21,108 a Month Doing What You Aren’t!

Famed Physicist Proves That Sitting In A Pyramid Causes Unexplainable Good Things To Happen

Fatten Your Bank Account

Financial Columnist Makes Unique Discovery

For The Woman Who Is Older Than She Looks

For Want Of A Pin…The Hat Was Lost

Fountain Of Youth Discovered By Little Known Civilization Over 2300 Years Ago

Free Book Tells You 12 Secrets Of Better Lawn Care

Free Kit Tells How To Get Better Photographs

Full Time Minister Finds Part Time Goldmine

Generous Creative Businessman Wants To Find A Hot Sexy Woman With A Good Sense Of Humor!

Get Out Of Debt In 90 Minutes Without Borrowing

Get Paid for Reading Books! $100 per book!

Greatest Bible News In 387 Years!

Greatest Goldmine Of Easy ‘Things To Make’ Ever Crammed Into One Big Book

Greed And Gouging In The Stock Market

Guaranteed To Go Thru Ice, Mud, or Snow – Or We Pay The Tow!

Hands That Look Lovelier In 24 Hours – Or Your Money Back

Have You A “Worry” Stock?

Have You Ever Bowled A Strike And Said ‘I’ve Got It!?’

Have You Ever Said ‘I Just Can’t Seem To Concentrate’?

Have You Ever Seen A Grown Man Cry?

Have You Ever Taken A Practice Golf Swing At A Dandelion?

Have You Got These Symptoms Of Nerve Exhaustion?

He Became Twice The Man At Half The Weight!

He Was 240 Pounds Of Sweet Tooth

Here Is A Way To Make Money That Has Never Yet Failed

Here’s How To Find Out If Your Bank Is About To Go Bankrupt!

How A Fool Stunt Made A Star Salesman

How A New Discovery Made A Plain Girl Beautiful

How A New Kind Of Clay Improved My Complexion In 30 Minutes

How Bad A Beating Are You Willing To Take To Own A New Car

How Do You Grow $1,000 Worth Of Food In A Garden This Small?

How I Earned $3,115 On A Long Weekend By Not Doing Anything – And How You Can Do The Same Thing

How I Made A Fortune With A Fool Idea

How Long Will You Live? Ignorance About How To Take Care Of Yourself Can Be The Mistake That Kills You In Your 50’s Or 60’s….”The Dangerous Years”!

How My Wife And I Teamed Up To Become Millionaires In Five Years

How Much Are You Losing To Dead Beats Right Now?

How Often Do You Hear Yourself Saying: ‘No, I Haven’t Read it; I’ve Been Meaning To!’

How The Experts But & Sell Gold And Silver

How The Little Guy Can Make Big Money Today

How The Way You Undress Reveals Your Personality

How To Burn Off Body Fat, Hour-by-Hour

How To Buy The RV Of Your Dreams

How To Collect From Social Security At Any Age

How To Develop A Silver Tongue, A Golden Touch And A Mind Like A Steel Trap

How To Discover The Fortune That Lies Hidden In Your Head

How To Discover The Priceless Secret Of Good Health And Slash Your Medical Bills In Half

How To Discover What You Are Really Good At

How To Do Wonders With A Little Land

How To Earn $30,000 a Month with Low Budget Direct Mail Projects!!!

How To Find Someone To Love

How To Flatten Your Tush

How To Form Your Own Corporation Without A Lawyer For Under $50

How To Get 12 Hours Out Of An 8 Hour Day

How To Get Free Advertising And Free Publicity!

How To Get A Free Supply Of An Amazing New Diet Pill That Works Like Crazy

How To Get A Grip On Audience Attention

How To Get Free Advertising And Free Publicity

How To Get Rich Reading Classified Ads

How To Give Your Children Extra Iron. These 3 Delicious Ways

How To Handle Angry Callers In 7 Not-So-Easy Steps

How To Improve Your Memory

How To Make A Fortune Today Starting From Scratch!

How To Make A Killing In Close-Outs

How To Make Money With Display Ads

How To Make Money Writing Short Paragraphs

How To Make People Line Up and Beg You to Take their Money!

How To Make The System Work For You

How To Pay Zero Taxes

How To Plan Your House To Suit Yourself

How To Push Your Resume To The Top Of The Stack

How To Raise Venture Capital Without Losing Equity

How To Rake In $1,000 Per Hour In Your Own Homebased Business Using No Money Of Your Own!

How To Rob Race Tracks Legally

How to Retire with Money

How To Start A Creative New “Money Hobby” That Might Double Your Present Income

How To Start From Scratch And Become A Post Office Box Millionaire

How To Take Out Stains…Use (product X) And Follow These Easy Directions

How To Turn A Slow Weekend Into A Fast Profit

How To Turn Stumbling Blocks Into Stepping Stones

How To Wake Up The Financial Genius Inside You

How To Write A Business Letter!

How To Write A Good Advertisement

How To Write A Hit Song And Sell It

How To Write Copy That Will Make You Rich

How You Can Beat High Taxes And Skyrocketing Inflation

How You Can Eat More And Weigh Less

How You Can Legally Profit From ‘Insider’ Information On The Stock Market

How You Can Make Money With The Arabs

I Was Held Hostage For 4 Days By The Sharpest Minds In Direct Mail

I Will Pay You Up To $100,000 For Old Watches Like This One

I’d Like To give This To My Fellow Men – While I Am Still Able To Help

“If You Know How To Sell, You Owe Yourself A Promotion”

“It’s A Food, Not A Drug” Says So & So

It’s Not Just What You Know About A Market – It’s Who You Know, Too

If You Can Lick A Stamp You Can Lick your Weight Problem

If You Can Read & Write Simple English, I’ll Show You How To Make Real Money Selling Words

If You Read Music You’ll Love Our Magazine

If You Read Nothing Else – Read This!

If You Were given $200,000 To Spend – Isn’t This The Kind Of (type of product but not brand name) You Would Buy?

If You’d Rather Put Money In Your Pocket Than Watch T.V…

Imagine Working Until 4:00 AM – And Loving Every Minute Of it!

Imagine Me… Holding an Audience Spellbound For 30 Minutes!

Important News For Folks Who Swore They Would Never Try Another Reducing Product

Improve Company Image

Is Making A Living Keeping You From Earning Real Money?

Is The Life Of A Child Worth $1 To You?

Is Your Home Picture Poor?

It’s Crazy That A High School Dropout Can Make This Much Money

It’s Easy To Cash In On your Amazing Astrological Abilities

Kiss Your Working Days Goodbye!

Ladies! Get Into Fitness In 5 Easy Minutes A Day

Last Friday…Was I Scared! My Boss Almost Fired Me!

Lawyers Reveal Legal Loopholes That Make Money

Let this Machine Make You At least $30.00 an Hour

Let Me Tell You How I Reduced For Keeps

Little Leaks That Keep Men Poor

Loans for Small Businesses Available Now!

Looking For A Growing Business With A Great Track Record?

Lost For Words? Push The Buttons And Voila!

Mail and Grow Rich

Make Anyone Do Anything You Mentally Command – With Your Mind Alone!

Make Big Money – All Profit – At Home

Make Extra Cash Writing Advertising Book Match Covers

We Need People To Write Greeting Cards

Man Who Limped With Foot Pain – Now Runs 2 Miles Every Day

Mobile Money Maker

Money Making Sledgehammer

Money to Loan!

Movie Actor Reveals Amazing New Weight Loss Break Through

My Feet Were Killing Me…Until I Discovered The Miracle Of Hamburg

My Name Is Paul Franklin…And I’d Like To Make A Confession!

Need For Consultants Growing Rapidly

Need More Money?

New ‘Energy Pill’ Tested By U.S. Marines With Amazing Results

New Cake Improver Gets You Compliments Galore!

New Diet Burns Off More Fat Than If You Ran 98 Miles A Week

New Help For Not So Perfect Hair

New Pill For Diet Failures Lets You Burn Off Body Fat 24 Hours A Day!

New Shampoo Leaves Your Hair Smoother, Easier To Manage

New York Lawyer Reveals The Insider Way To Get Even

No More Back Breaking Garden Chores For Me – Yet Ours Is Now The Show Place Of The Neighborhood

No Office – No Phones – No Hassles – Just Cold Hard Cash In The Mail

“No Time For Yale – Took College At Home” Says Well Known Author

Now Let This Strange And Powerful Gift From Outer Space Bring You Incredible Good Luck Absolutely Guaranteed!

Now! Your Child Is The Star Of This Brand New Sesame Street Story Book!

Of Course You Can Afford It. Think Of All The Money You’ve Saved Drinking Ordinary Scotch.

Often A Bridesmaid, Never A Bride

Ohio Man Discovers The Secret Of How To Escape The American Rat Race!

One Transaction Can Make You Independent For The Rest Of Your Life

Only 1 Career Woman in 1,000 Finds The Job She Deserves

Open Your Mind, Read This Book And Your Life Will Change – It Will All Be Yours

Operate Your Own Home Shopping Television Show

Others Got Back Thousands Because They Believe In Me And My System. Not One Lost.

Our Sales Approach Helps You Avoid Unpleasant Surprises Down The Road

Own A Business Of Your Choice Without Investing 1 Cent

Personal Survival In A Collapsing Society – The ‘Guerilla’ Video That Can Save Your Life

Pick The Brains Of A Millionaire For $10

Pierced By 30 Nails…Retains Full Air Pressure

Poems Wanted – For Songs and Records

Pregnant? The Sooner You Know The Better

Profit From The Wisdom Of These Investment Experts

Profits That Lie Hidden In Your Farm

Phone Wizard

Read It Tonight And Start Tomorrow

Reduce While You Sleep

Released At Last – 137 Perfectly Legal Ways To Get A Check From Uncle Sam

Remember When You Could Have Picked Up A Good Piece Of Real Estate For A Song – And Didn’t

Rewards of Gifts And Trusts For Middle-Income Families

Right And Wrong Farming Methods…And Little Pointers That Will Increase Your Profits

Roaches To Riches! Electronic Invention Turns House Wiring Into Giant Pest Eliminator

Satellite Scrambling Got You Down? We Have the Solution!

Save Enough On Your First Cruise To Take Your Wife For Free

“Send Me To Any City In The United State, Take Away My Wallet, Give Me $100 – For Living Expenses And In 72 Hours I’ll Buy You An Excellent Piece Of Real Estate Using None Of My Own Money”

Science Has Finally Counterfeited The Perfect Diamond!

Scientists Discovered Mystery Chemical That Seems To Drive Women Wild

Sell Your Ideas!

Six Propositions For A Fuller Future

Some Straight Talk About Vitamins And Your Sex Life

Sometime In The Next 24 Months, a Government Declared Economic Emergency Could Wipe You Out

Something To Look Forward To Each Day!

Speak Spanish Like A Diplomat

Stop Dreaming And Start Making Money

“Stop Playing Catch-Up And Start Getting Ahead”

Suddenly Multiply Your Income With Unorthodox Strategies Like These!

Suppose This Happened On Your Wedding Day!

Take Everything! Keep Everything! Just For Looking! No Strings!

Take This 1 Minute Test – Of An Amazing New Kind of Shaving Cream

Take Any 3 Of These Kitchen Appliances For Only $8.98 (Values Up To $15.45)

Test Gold Like A Jeweler

Test Your Ability To Ever Grow Up

The 10 Quickest Ways To Get More Customers

The Amazing $10 Fake Diamond That Will Fool 9 Out Of 10 Jewelers

The Amazing Blackjack Secret Of A Las Vegas Mystery Man!

The Amazing Diet Secret Of A Desperate Housewife

The Amazing Diet Secrets Of A Frustrated Clebourne Housewife

The Amazing Lost Money Making Power Of Pac-Man And His Friends!

The Amazing New Beverly Hills ‘Wrinkle Eraser’ Discovered By A Top Oriental Chemist!

The Amazing Secret Of A Marketing Genius Who Is Afraid To Fly

The Amazing Secrets Of The Hottest Investment Of The Last 5 Years

The Amazing Story Of A Business That Requires So Little Of Anything, You Could Run It Out Of A Phone Booth

“…The Amazing Thing, Of Course, Is The speed At Which This Program Works. It Is Rather Remarkable To Throw Off As Much As 6 Pounds Of Fluid And Fat In The Very First Weekend…”

The Amazing ‘Magic Mud’ Used By A Top TV Doctor Who Doesn’t Believe In Plastic Surgery!

The Art Of Selling By Telephone

The Book On Who Owns Whom!

The Child Who Won The Hearts Of All

The Chinese Secrets Of Weight Control

The Crimes We Commit Against Our Stomachs

The Happiest Millionaire Around Teaches Others His Secrets

The Last Two Hours Are The Longest…And Those Are The Hours You Save

The Lazy Mans Way To Riches

The Lowdown On Self Publishing

The Machine That Peels Off Pounds While You Sit Back & Enjoy It

The Man with The Grasshopper Mind

The Most Expensive Magazine In The World, Yet Over 40,000 Businessmen Buy It Every Month, Why?

The Other Side Of The Story On Rock Hudson

The People Who Read This Book Will End Up With Your Money

The Quickest Way I Know To Make A Million Dollars

The Secret Of Having Good Luck

The Secret Of Perfect Putting

The Secret Of Teaching Yourself Music

The Secret To Being Wealthy

The Ugly Truth About Your New Car

There’s Another Woman Waiting For Every Man – And She’s Too Smart To Have “Morning Mouth”

There’s Big Business in Losing!!!

They Laughed When I Sat Down At The Piano – But When I Started To Play…

They Laughed When I Walked Into The Room – But When I Took Off My Clothes…

They Laughed When I Said I Was Going To Start My Own Business

They Shocked Us. They Outraged Us. They Didn’t Do Anything Wrong – They Just Did It First.

Think And Grow Rich

This Christmas, Let Your Present Be Your Future!

This Is Absolutely The Easiest Way For You To Have A Future Free Of All Money Worries

This Pen ‘Burps’ Before It Drinks But Never Afterwards

Thousands Have This Priceless Gift – But Never Discover It!

Tired of Making Your Boss Rich?

To Men Who Want To Quit Work Someday

To People Who Want To Write – But Can’t Get Started

To The Traveling Salesman Who’s Smart Enough To Know When To Call It Quits!

Today…Add $10,000 To Your Estate For The Price Of A New Hat

Tom MaCall Says ‘The Appliance Repair Field Is So Uncrowded It’s Almost Lonely’

Too Busy Earning A Living To Make Any Money?

Using A Lawyer May Be Dangerous To Your Wealth

Want To Be An Airline Flight Attendant?

Want To Be A Legal Investigator?

Want To Save A Bundle? An Open Letter To Everyone Who Drives A Truck On More Than 10,000 A Year

Wanted! Ideas and Inventions!

Watch Your Weight And Inches Disappear

Wave This Magic Wand And Make Money For Yourself

We Have An Interest In Your Success

We Think Growing Companies Deserve As Much Cash Flow And Asset Protection As Giant Multinationals

We’re Looking For People To Write Children’s Books

We’re Looking For People To Act in TV Commercials

We’re Looking for People Who Want to Make Money with Their Own Business!

What Everybody Ought To Know About This Stock And bond Business

What The Travel Agents Won’t Talk About Can Save You 50%-70% On Your Cruise Vacation!!!

What Would You Rather Do This Evening: Watch TV Or Make Some Real Money?

What’s Wrong With This Picture?

What’s Your Best Chance Of Earning $50,000 A Year By The Time You Are 30?

What’s Your Best Chance To Make Money In Real Estate Today? The Answer Below May Surprise You!

When Doctors ‘Feel Rotten’ This Is What They Do

When The government Freezes Your Bank Account – What Then?

Where The Money Is And How To Get It

Where You Can Go In A Good Used Car

Which Of These 5 Skin Troubles Would You Like To End?

Who Else Wants A Screen Star Figure?

Who Else Wants Lighter Cake – In Half The Mixing Time?

Who Else Wants To Make Big Money In Electronics?

Whose Fault When Children Disobey?

Why A Hard-Nosed Millionaire Will Pay You $4.50 Just To Read A Magazine

Why Are We Giving Away This (product here) For Only $2.00… (this is not a misprint!)

Why (brand X) Bulbs Give More Light This Year?

Why Gary Halbert Is Telling His Closest Friends They Need To Attend The Guerilla Video Bootcamp And Why They Can’t Get In!!!

Why Not Increase Your Income Dramatically?

Why People In Vermont Are Healthier, Less Overweight, Stay Young Longer And Live Longer Than People Of Any Other State In The Union

Why Publisher’s Buy

Why Some People Almost Always Make Money In The Stock Market

Why Struggle To The Top In Someone Else’s Business When You Can Start At The Top In Your Own?

Why These Vitamins Can Make You Feel Peppier

Why Would Investors World Wide Be Willing To Pay A Quarter Million for this old Watch?

Winning At The Races May Not Be Your Idea Of Fun, But…

World Poker Champ Sells Secrets For $9.95!

Would You Like To Have A Photographic Memory?

Would You Like To Take In $140 After Supper?

You And I Will Both Profit

You Can Laugh At Money Worries If You Follow This Simple Plan

You Can Only Go So Far On B.S.

You Can’t Become Rich In Your Pocket Until You Become Rich In Your Mind!

You Don’t Have To Die To Collect On Your Insurance Policy!

You Don’t Know Me I Realize…But I Want You To Have This Before It’s Too Late

You Grow – We Grow – A Partnership That Works

“You Kill That Story Or I’ll Run You Out Of The State!”

You Never Saw Such Letters As Harry And I Got About Our Pears!

Your Survival Guide To Corporate Politics

You’ll Just Love The Way This Diet Pill Works!

Your Office On The Go! The Complete Solution To Your Business Needs…