Twitter is laying out plans to make money from the millions of people who see tweets all over the Web but don’t actually use Twitter.

The social media company is planning to sell ads within streams of tweets on other publishers’ apps and websites, people familiar with the matter said. Twitter laid out its initiative to media buyers in a presentation at the Consumer Electronics Show in Las Vegas, the people said.

It isn’t clear which publishers are on board. The presentation at CES made references to ESPN’s SportsCenter app and Flipboard. ESPN and Twitter have had talks about the idea, but so far haven’t finalized a deal, one person familiar with the situation said. Executives from Flipboard could not be reached for comment.

Twitter would share the revenue from the ads with the publisher, the people familiar with the matter said.

A Twitter spokesman did not respond to a request for comment.

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