Direct Mail Terminology ACTIVE SUBSCRIBER An individual who is a current subscriber to a particular magazine or any other type of goods and services. Active subscriber lists are a very targeted way of reaching customers. ASSIGNED MAIL DATES Usually with subscriber lists the list user has to have prior approval for a particular mail date. This is to avoid overlaps in mailings from other users.
Is it really possible to become a world class copywriter in just 30-days? One of the most famous letters in the illustrious Gary Halbert Letter is titled “Hands on Experience.” Gary goes over, in extreme detail, the process he would use learn copywriting, as if he was starting again from scratch. His most mysterious instructions are as follows: I want you to get a copy of the following ads and direct mail letters: “Do You Make These Mistakes In English?” “What Everybody Should Know About This Stock And Bond Business” “The Nancy L. Halbert Heraldry Letter” “How To Burn Off Body Fat, Hour-By-Hour” “At 60 Miles An Hour The Loudest Noise In This Rolls Royce Is The Ticking Of The Electric Clock” “Why Men Crack” “How To Collect From Social Security At Any Age” “The Admiral Byrd Transpolar Expedition Letter” “The Lazy Man’s Way To Riches” Now that you’ve obtained copies of these ads and letters, I want you to sit down and copy them out word-for-word in your own handwriting. Now if you’re like me, you’ve read this probably a zillion times over, wondering the whole time: “Thanks Gary, but where the heck do I find all these ads in the first place?” So I’ve spent countless hours online trying to track each of these down for my swipe file. And to save you the trouble, I’m listing all of them right here. With one exception, each of the ads will open as either a JPG or PDF file: “Do You Make These Mistakes In English?” “What Everybody Should Know About This Stock And Bond Business” “The Nancy L. Halbert Heraldry Letter” “How To Burn Off Body Fat, Hour-By-Hour” “At 60 Miles An Hour The Loudest Noise In This Rolls Royce Is The Ticking Of The Electric Clock” “Why Men Crack” “How To Collect From Social Security At Any Age” “The Admiral Byrd Transpolar Expedition Letter” “The Lazy Man’s Way To Riches” And here are 9 bonus ads for your swipe file: The “Billion Dollar Salesletter” for Wall Street Journal Gary Halbert’s “Tova” ad Halbert’s “Amazing Diet Secrets of a Desperate Housewife” Space ad by Eugene Schwartz Vic Schwab’s ad for “How to Win Friends & Influence People” “Astrology Today” ad by Ben Suarez David Ogilvy’s “How to Create Advertising that Sells” Gary Bencivenga’s “Lies, Lies, Lies” promo “Mercades Diesel” salesletter by Ed McLean In addition to above, here are more (free) educational resources to help you with your copywriting career: Gary Bencivenga Gary Halbert Clayton Makepeace Ryan Healy Bob Bly Ben Settle Ken McCarthy Info Marketing Blog Marketing & copywriting book reviews David Ogilvy’s famous speech about direct response: “We Sell or Else” Fantastic interview with David Ogilvy from 1977 Lastly, on the issue of finding your first clients…I’ve found the resource below to be extremely helpful in my copywriting career: How To Get Your First Copywriting Client in 14 Days or Less If you found any of this helpful, please drop me a line by sending me a quick email. P.S. If you’d like to learn even more about how to write copy that sells, I recommend you join the private Copywriting Code membership site. It’s packed with valuable copywriting lessons, and more are being added all the time. Click here to check it out. Related posts: Top 5 Issues of The Gary Halbert Letter Your Favorite Sales Letters of All Time? 7 More Ways To Get (and Keep!) Your Prospect’s Attention in Your Lead Who to Read, Who to Study… Two Killer Opening Lines for Your Next Sales Letter or Ad The Ryan McGrath Click her to the get the reset of the Article
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CDs are made by being pressed from a mold, while CD-Rs and CD-RWs are made by burning the information to the disc with a laser. Though they are not physically identical, they work just the same. However, you cannot record to pressed CDs, only to CD-R/RW discs.
Joel Tenenbaum, RIAA’s Public Enemy No. 1 Congratulations, RIAA, for prevailing in a court case that will do nothing to stop piracy and continue to turn the public against you. The Supreme Court refused earlier this month to hear the case of Joel Tenenbaum, a former Boston University student with a PhD in statistics, who was ordered to pay $675,000 for the crime of downloading 30 songs. If you end up bankrupting him, you’ll get lots of publicity, but not the kind you’re looking for. I suggest you check with your members’ kids and see how many songs they and their classmates download. Wouldn’t that be a great lawsuit? Suing the kids who illegally download music is as stupid as suing the people who download content on Androids because Google “stole” Apple’s patents. Apple isn’t stupid. It’s suing Google, not its own customers. You can argue that Apple, too, is shooting itself in the foot and simply inviting scores of counter-suits, but at least its not hurting its own customer base. So if you have to sue someone, sue the guys who profit by selling your songs illegally, the companies that maintain massive caches of “pirated” songs, the Internet companies that allow consumers to freely pass songs back and forth, even colleges like Boston University that allowed Tenenbaum and thousands of other students to store and sends songs on their high-speed networks. That won’t make much of a dent in the piracy problem, either. But beating up a penniless graduate student? C’mon, do you beat up your own kids? The solution is the same as its been for over 10 years, if you’d just open your eyes. Give people access to anything, anywhere, anytime for a fixed monthly cost (See: cable networks, massive profits of). Give away free or reduced-price concert tickets, access to rock stars, whatever, to keep your fan base engaged. Continue to sell songs to people who want to own. Support free advertising-supported services like Spotify. You can probably think of dozens more ideas. Get creative. Isn’t that what they pay you the big bucks for? You’ll end up with massively better profits than you did before those pesky MP3s showed up. Or you can continue to go after consumers and win the law suits. In which case congratulations soon won’t be in order for you and your member companies. Think eulogies. By Michael Stroud May 31, 2012 at 7:29 pm
IP Announces 100% Recycled Paper for North American Customers Friday, May 04, 2012 International Paper is pleased to announce the launch of a 100% recycled paper offering, Hammermill Great White 100 to North American customers. The paper is the newest product to join the Hammermill Great White line of recycled products.
Landa Corporation today announced the details of its groundbreaking Landa Nanographic Printing Presses that are set to transform mainstream commercial, packaging and publishing markets. With output speeds comparable to offset presses and employing NanoInk colorants that create unprecedented image qualities, the Landa Nanographic Printing Press portfolio is set to fundamentally change printing as we know it.
Following the Breadcrumbs on the Data-Sharing Trail WOULD you like to donate to the Obama campaign? Sign up for a college course? Or maybe subscribe to Architectural Digest? If you have ever felt inundated by such solicitations, by e-mail or by snail mail, you may have wondered what you did to deserve it.
Are Twitter and Facebook your new marketing frontier? Or all sizzle and no steak? All the buzz and explosive growth makes it seem every marketer should be getting into social media, but your potential results depend on who your customers are and how they make buying decisions. Online social tools can drive significant results only with the right audience and strategies.