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Direct Mail v. Email: No Contest! By Nancy Scott on April 4th, 2013 A few weeks ago, a direct marketer asked me about the value of direct mail versus email. We often address “ROI” issues like these in Marketing AdVents, the monthly newsletter of the Direct Marketing Association of Washington (DC), of which I am editor. The answer is, of course, “Let’s find out.”
Following the Breadcrumbs on the Data-Sharing Trail WOULD you like to donate to the Obama campaign? Sign up for a college course? Or maybe subscribe to Architectural Digest? If you have ever felt inundated by such solicitations, by e-mail or by snail mail, you may have wondered what you did to deserve it.
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