Tag Archives: Direct Mail v. Email

Direct Mail v. Email: No Contest! By Nancy Scott on April 4th, 2013 A few weeks ago, a direct marketer asked me about the value of direct mail versus email. We often address “ROI” issues like these in Marketing AdVents, the monthly newsletter of the Direct Marketing Association of Washington (DC), of which I am editor. The answer is, of course, “Let’s find out.”

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